The Importance of Daily Practice

We think we “get it”… but do we really?

Recently, I was exploring with

Billy Nam Seol

why I have such a hard time committing to certain things, especially when it comes to routines, habits, or even fully showing up for my business.

It turns out that I’ve still been carrying an old scar from my corporate and tech days.

Back then, I would pour my heart and soul into the companies I worked for—emotionally invested and deeply committed. But time after time, the return didn’t match the energy and effort I gave. That kind of one-sided devotion left a mark.

So when it comes to building my own business now, I’ve noticed this subconscious resistance. I’ll often look for a lighter version, a shortcut, or a “good enough” route to say I’ve done it without fully committing. It’s my way of protecting myself from getting hurt again.

A while back, Billy invited me to start a daily practice: just 10 minutes of meditation and do it during the one hour I give myself every morning. It didn’t matter what I did during that hour, just that I showed up and did things for myself. Living my life on my own terms instead of answering to someone else upon waking (like checking my phone for messages).

At first, I went above and beyond with 20-minute meditations and long, quiet mornings. But over time, it slipped. I have been waking up late, so the guilt for sleeping in kicks in, then I’d skip the hour. My meditations started to shrink to 5 minutes.

He shared an example about trauma with me which I’m paraphrasing below:

We can think we’re healed, that we have no trauma left. But if the heart is still holding on, there’s a disconnect. And it’s in that gap—between our intellectual understanding and our emotional truth—that we get stuck in loops.

To truly move forward, the heart must also catch up and embody that freedom. That’s where daily practice comes in. It’s how we bridge the gap between knowing and being.

In that moment, it clicked for me. Because it made me realize…

My ego often says, “I got this” after a single experience or insight. But true integration takes time. Depth is something we live into, not something we grasp once and move on.

This is true for spiritual growth and it’s also true for marketing and business.

Marketing might look easy from the outside. Same with building a business. It seems like a few tools and templates are all you need. But once you’re in it, you quickly see: it’s not just sparkles and strategy.

It’s a journey of depth, refinement, and alignment.

There’s a reason we need daily practice. Not just to feel grounded but to become the person who can hold what we’re building and truly embody the path we’re walking on.

I’m still walking this path. Some days are easier than others. But I’m learning to show up. Not to control my thoughts but to notice the ones that return again and again… and gently come back to my breath.

Billy reminded me that at some point, something clicks. The suffering eases, the tension softens, and those loops? They lose their power and grip on you.

So if you’re building a soul-aligned business and you’ve been wondering why things feel stuck or inconsistent, I invite you to explore this with me.

Start with a daily practice.
Sit with your heart.
Embody your path.

If you’ve been feeling this tension—between knowing and embodying, between effort and trust—you’re not alone. I often hold this space for other soul-led solopreneurs and entrepreneurs to untangle their knots, clarify what truly matters to their souls, and help them do business with more alignment.

This path is deeper than you think. It’s about coming home to yourself.